Seiter & Miller Advertising was founded in 1990. The next generation took over in 2013, and “creatively” renamed the firm SMA. The same, but different.

Turns out the virtual office works pretty well for digital advertising. But but but… we still need to actually get together in an actual office, right? Currently we’re at 2 quasi-kinda-mandatory days in the office, 3 days individual preference. Like everyone else, we’re trying to figure it out.

Light on process, heavy on responsibility. We have few formal policies, and instead rely on each person to do what they need to do for our clients to be thrilled, and then some. Our lack of turnover is telling. We must be doing something right.

Boozy, backbiting, stressed out – a perfect description of what SMA isn’t. In fact, if fictional DD were to learn about real SMA’s afternoon ice cream runs, he’d probably need another drink.

Large accounting firms to small sports drinks and everything in between. Our best clients tend to be those with particularly complex marketing challenges. There are lots of agencies out there; we like to dig in more than most.