Digital, Social & Offline Campaign Management, including Planning, Buying, Analytics, and Performance Optimization
SMA was founded in 1990 and re-founded in 2013.
Engage. Educate. Motivate.
B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is intense – more so now than ever before. SMA is an integrated all-media agency specializing in B2B sellers and buyers, and the communications strategies required to connect them.
Creativity without strategy will be ineffective. Strategy without creativity is talking to yourself.
DIGITAL MARKETING & MEDIA
STRATEGIC PLANNING & BRANDING
Communications Strategy and Architecture, Brand Positioning, Brand Indentity, Qualitative and Quantitative Market Research, Product Planning, Target Segmentation, Site Analytics Assessment
SEM / PPC
Paid Search - Keyword Planning and Buying, Tracking and Conversion Management, KPI Optimization, Retargeting
LEAD GENERATION & CUSTOMER JOURNEY
Lead Generation and Nurturing Campaigns; Content strategy, development, and production; Account Based Marketing; Marketing Automation Management, Mar-Tech Stack management; Response and Conversion Management,
Content Planning and Development, Page and Campaigns Management, Analytics and Optimization
ADVERTISING & CONTENT DEVELOPMENT
Campaign Development, Creative Concepting, Cross-Channel Integration Development & Production, Copywriting, Graphic Design, Digital White Papers, Press Release writing & distribution
VIDEO & ANIMATION
TV Commercials, Short Form Digital/Social Video, Explainer Videos, Training Videos, Script Writing, After Effects & Post-Production Graphics, Sound Design
WEB DESIGN & DEVELOPMENT
Site architecture, design, and content creation; UI/UX, Mobile Apps, Landing Pages, Microsites, SEO and Analytics implementation
Booth Design & Materials, Creative Conference Support, Theme Development, Speechwriting, Printed Collateral, Event Management
Research/Qualitative (Quantitative), Business Plan writing, event activation, and more. Almost Anything - Just ask.
All work and no play… well, you know.