Targeted Digital, Mobile, Social; Campaign Management, including Planning, Buying and Performance Optimization
SMA was founded in 1990 and re-founded in 2013.
Engage. Educate. Motivate.
B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is intense – more so now than ever before. SMA is an integrated all-media agency specializing in B2B sellers and buyers, and the communications strategies required to connect them.
Digital Media & Analytics
Strategic Planning & Research
Communications Strategy and Architecture, Brand Positioning, Qualitative and Quantitative Market Research, Product Planning, Target Segmentation
Lead Generation & SEO/ SEM
Account Based Marketing, Response and Conversion Management, KPI Optimization, Retargeting , Search Engine Optimization, Paid Search
Content development, Analytics, Reputation Management, Community Development
Advertising & Content Development
Campaign Development, Creative Concepting, Cross-Channel Integration Development & Production, Copywriting, Graphic Design, Digital White Papers, Corporate Identity
Video & Animation
Traditional TV Commercials, Short Form Digital-Social Video, Explainer Videos, Training Videos, Internal Initiatives & Announcements, Watchable Talking Head Videos, Behind-the-Scenes & Blooper Reels, Script Writing, Shooting & Editing, After Effects & Post-Production Graphics, Voice-Over and Sound Design
Website Design & Programming
UI/UX, Mobile Apps, Landing Pages, Web-Advertising Integration, Web-writing, Microsites, Web-Advertising Integration
Booth Design & Materials, Creative Conference Support, Theme Development, Speechwriting, Printed Collateral, Press Releases, Event Management, Almost Anything – Just Ask
All work and no play… well, you know.