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About

SMA was founded in 1990 and re-founded in 2013.

Engage. Educate. Motivate.

B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is intense – more so now than ever before. SMA is an integrated all-media agency specializing in B2B sellers and buyers, and the communications strategies required to connect them.

Creativity without strategy will be ineffective. Strategy without creativity is talking to yourself.

  • DIGITAL MARKETING & MEDIA

    Digital, Social & Offline Campaign Management, including Planning, Buying, Analytics, and Performance Optimization

  • STRATEGIC PLANNING & BRANDING

    Communications Strategy and Architecture, Brand Positioning, Brand Indentity, Qualitative and Quantitative Market Research, Product Planning, Target Segmentation, Site Analytics Assessment

  • SEM / PPC

    Paid Search - Keyword Planning and Buying, Tracking and Conversion Management, KPI Optimization, Retargeting

  • LEAD GENERATION & CUSTOMER JOURNEY

    Lead Generation and Nurturing Campaigns; Content strategy, development, and production; Account Based Marketing; Marketing Automation Management, Mar-Tech Stack management; Response and Conversion Management,

  • SOCIAL MEDIA

    Content Planning and Development, Page and Campaigns Management, Analytics and Optimization

  • ADVERTISING & CONTENT DEVELOPMENT

    Campaign Development, Creative Concepting, Cross-Channel Integration Development & Production, Copywriting, Graphic Design, Digital White Papers, Press Release writing & distribution

  • VIDEO & ANIMATION

    TV Commercials, Short Form Digital/Social Video, Explainer Videos, Training Videos, Script Writing, After Effects & Post-Production Graphics, Sound Design

  • WEB DESIGN & DEVELOPMENT

    Site architecture, design, and content creation; UI/UX, Mobile Apps, Landing Pages, Microsites, SEO and Analytics implementation

  • TRADE PROGRAMS

    Booth Design & Materials, Creative Conference Support, Theme Development, Speechwriting, Printed Collateral, Event Management

  • Everything Else

    Research/Qualitative (Quantitative), Business Plan writing, event activation, and more. Almost Anything - Just ask.

Us

All work and no play… well, you know.

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Meet Rufus

Conference room denizen/dinosaur/hippo/notreallysure.