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A STEADY STREAM OF

high-caliber recent grads helps drive the ongoing success of BDO, world #5 and reigning Accounting Network of the Year. College students are a fundamentally different audience than executives at potential clients, and arguably just as important.

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FOR MILLENNIALS AND POST-MILLENNIALS

a job is so much more than a paycheck. Does the work matter? Does the company care? Really? If you’re not talking to them about purpose and culture, those 22-year olds are thinking “meh.”

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AUTHENTICITY IS WHAT COUNTS

in what you say and how you say it. Content must be interesting, visually engaging and (gasp!) true. Remember this about 20-somethings: Their standards are high and their attention spans are short.

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