image

People Who Know, Know BDO

After 99 years

BDO had built itself into one of the world’s largest accounting & consulting firms. But you wouldn’t have known it from the awareness numbers, or on the front-lines of new business, where lack of recognition was a recurring obstacle.

image

People Who Know, Know BDO

The Conversations Campaign

has been a sustained hit with target audiences, and occasionally an enigma to those unfamiliar with the insider language. Since 2009, it’s been used across media, for many different audiences, in countries around the world.

image

And kudos to BDO

for sticking with it, proof that even modest budgets can lead to dramatic results when allocated wisely. Revenue is up more than 80% in the U.S., reaching $1 billion nearly two years ahead of schedule. We like to think we played a part.