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THE MULTIPLE AUDIENCES

that matter to KYOCERA Document Solutions include IT and finance department heads, the c-suite, end-users, and professionals within the independent dealer community, both salespeople and principals.

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SOCIAL IS PARTICULARLY ADEPT

at targeting each of these groups (or any B2B audience!), by their content preferences, media habits, related interests, and more. Parallel themes of Kyocera-branded content address key pain-points and information needs.

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AGILITY IS EVERYTHING

Posting schedules are well-planned, but flexibility rules the day. For up-to-the-minute product news or company content, social media is the best platform ever, replacing many functions once performed by PR.


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