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Let's Find Out Who You Can Be.

THE FIRST JOB IS TO INSPIRE

“Let’s find out who you can be” is the purpose and promise of Monroe College, served up in a new tagline, and paid off with all the professional possibilities available to its urban student population. These :15s are both mobile-friendly and budget-friendly.

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THE GOAL AT AN EVENT

is not just to inform, but to engage. Stats and degree listings are available on the website. But here, on the front lines, admissions reps have a rare opportunity to make a human-to-human connection. The booth design strategy is clear: Get the conversation started.

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LEAD-GEN STARTS WITH

awareness, with perception – with the brand. Everything comes easier for a strong brand: clicks, leads, form-fills, attendance at open houses, applications, and acceptances. Yes, media dollars are weighted heavily toward highly targeted digital, social, and email lead-gen campaigns. But yes, brand-building is required.