THE MULTIPLE AUDIENCES
that matter to KYOCERA Document Solutions include IT and finance department heads, the c-suite, end-users, and professionals within the independent dealer community, both salespeople and principals.
SOCIAL IS PARTICULARLY ADEPT
at targeting each of these groups (or any B2B audience!), by their content preferences, media habits, related interests, and more. Parallel themes of Kyocera-branded content address key pain-points and information needs.
AGILITY IS EVERYTHING
Posting schedules are well-planned, but flexibility rules the day. For up-to-the-minute product news or company content, social media is the best platform ever, replacing many functions once performed by PR.