The Ultimate Marketing Challenge
Here’s some tough love for marketers: No one wants to watch, read, or listen to your ad. They do not care. There is staggeringly strong competition for attention to your ad. And, besides, your ad is probably not relevant because the vast majority of people who are exposed to it are not, at that moment, in a buying mode for your product.
Ad Agency holding company announces big AI Investment. Where is all this going?
AI is the talk of every business. “If I had a dime for every time I've heard the term AI at the World Economic Forum in Davos, then I’d be very rich indeed,” wrote Sprina Srivastava last week in Business Insider.
10 Inarguable Truths of Advertising
SMA was founded in 1990, then re-founded in 2014 – to be more agile, predominantly digital, built for a marketing landscape changing faster than you can say tl;dr.
Since then, we’ve learned a thing or two. Or ten.
Ranking the Three Top B2B Ad Agencies
SMA has long been regarded as among the best B2B ad agencies. SMA combines talented, experienced people with the most advanced marketing technology to consistently create powerful advertising and marketing programs that can change the trajectory of any client’s business.
Attribution models – that’s how.
For B2B companies – or for any highly considered purchase – the buyer journey can be complex, with multiple channels and multiple touchpoints. How do marketers know what’s working? And what isn’t?
Old Fashioned? Exactly.
Boozy, backbiting, stressed out – a perfect description of what SMA isn’t. In fact, if fictional DD were to learn about real SMA’s afternoon ice cream runs, he’d probably need another drink.
Randall’s Island Park Alliance
Who knew weeding could be so much fun?! We had a great time pitching in, digging up, and getting our hands dirty volunteering with Randall's Island Park Alliance.