INSIGHTS & PERFORMANCE METRICS
INSIGHTS & PERFORMANCE METRICS
WHAT CAN BE MEASURED
isn't always the same as what’s important. And what’s important can’t always be fully measured. Metrics inform the strategies we use to achieve our client’s goals; they are not goals in and of themselves.
FORMING INSIGHTS FROM ANALYTICS
starts with being fluent in the full range of tools available, and culminates with the ability to identify and parse business-critical data into dynamic brand information. You can’t just report the numbers. You have to understand them.
METRICS = ACCOUNTABILITY
We embrace metrics not only for their power to inform, but for their role in evaluating campaign performance. In the end, it’s about using the data to reach our clients’ business objectives.